Our Story

CODE by Gentry is focused not only on bringing the highest quality casual shoes to the market, but also on helping the next generation of aspiring shoe designers and entrepreneurs. We are committed to changing the landscape and allowing individuals to forge their own paths through our platform. CODE's brand promise is to deliver innovative and high-quality products that are at the forefront of the industry while also giving back to our community and making a positive impact in people's lives. Gentry's brand promise is a powerful and influential force in the footwear and fashion design industries, reflecting his values, beliefs, and commitment to excellence in all aspects of his life.

Gentry Humphrey: Founder of CODE by Gentry

Gentry is a major influence of The Culture. His 30+ years of work in Nike/Jordan have played a big part in defining the ‘culture of cool’ when it comes to millennial consumers. He started his career in footwear in 1984 with the retailer, Nordstrom. Prior to Gentry, this retailer focused on casual & dress shoes. It was Gentry who introduced the Athletic Department to the famed retailer. He started his illustrious career with Nike in 1990 where he has worked on a veritable plethora of projects, ranging from reinvigorating the Air Jordan line after Michael Jordan‘s first retirement to pushing Jordan Brand to begin its retro initiative in the late ’90s. Known for his ability to create innovative concepts, compelling stories, and unique visual expressions, Gentry is bringing a refreshing juxtaposition of sneakers, lifestyle, art, and fashion to the casual footwear world while introducing innovative ways to connect to consumers. To Gentry, sustainability is important as he is driven to use the CODE platform moving forward. He is driven to give back and help young creatives gain experiences and opportunities in the fashion industry. He is ready for the next chapter…